‘Chhattisgarh Herbals’ shop will now be set up in Maharashtra and Goa
More than 130 products prepared by Van Dhan Vikas Kendras in the state
Honey processing plant being set up in Kawardha
The help of expert consultants of Kanpur is being taken for the quality of the products
– Mr. Premlal Patel,
Assistant Director Public Relations
Raipur, 22 September 2022
Not only Chhattisgarh but also in other states of the country, there is a demand for the products of ‘Chhattisgarh Herbals’ brand. Due to the purity and quality of the product of ‘Chhattisgarh Herbals’, shops will be set up outside Chhattisgarh in the state of Maharashtra and Goa for its sale. Where Chhattisgarh Herbals products will be easily available. In this way, now the popularity of Chhattisgarh Herbal is reaching other states of the country.
It is worth mentioning that under the brand ‘Chhattisgarh Herbals’, there are more than 130 products produced by the Van Dhan Vikas Kendras of the State Minor Forest Produce Association and there are more than 90 products of Self Help Groups working under Collector Sector. This product is currently available in the market through 32 sanjeevani shops, dhanwantri shops, csc shops, amazon, flipkart in Chhattisgarh. In this direction, Chhattisgarh State Minor Forest Produce Association has achieved a new achievement in the field of marketing. Now the products of Chhattisgarh Herbals will be available for sale in shops in Maharashtra and Goa also.
In this direction, Naturero Medex Pvt. Ltd. Pune has been selected by the consortium for marketing the products of ‘Chhattisgarh Herbals’ in the state of Maharashtra and Goa in the first phase. Private investors and distributors from other states are also showing their interest in view of the success of ‘Chhattisgarh Herbals’ product in the state, in view of which Chhattisgarh State Minor Forest Produce Association has sought state level distributors for marketing from different states of India. Interests are invited from parties.
With the selection of State Level Distributors in Maharashtra and Goa, residents will now have the advantage of enjoying the priceless purity of the ‘Chhattisgarh Herbals’ brand from the nearest retail outlets. In other states of the country also, the process of identification of distributors / selection of distributors is in progress. According to the intention of Chief Minister Bhupesh Baghel, the process of development and modernization of Van Dhan Vikas Kendras is going on in view of the increasing demand of ‘Chhattisgarh Herbals’ in the country under the guidance of Forest Minister Shri Mohammad Akbar.
In this regard, Managing Director, State Minor Forest Produce Association Shri Sanjay Shukla informed that a new plant is being set up for honey processing at Kawardha Van Dhan Vikas Kendra. Similarly, a new advanced cashew processing unit is being set up at Asna Jagdalpur. Units are being set up at Dhamtari’s Dugli to manufacture Aloe Vera products and at Baronda, Raipur to manufacture premium Jamun juice. Similarly, other Van Dhan Vikas Kendra units are being improved and modernized with the advice of expert consultants of IIT Kanpur, so that the high quality of the products is maintained.
Gift packs are being brought in the market on the occasion of Diwali for the last two years under Chhattisgarh Herbals. This time too the people of Chhattisgarh are eagerly waiting for the same as Chhattisgarh Herbals products are available in attractive packaging, which guarantees quality and purity. These gift packets will soon be available for sale through Sanjeevani shops, large private retail outlets, C Mart, Amazon, Flipkart.
Herbal products made from forest produce
The products collected and prepared by tribal women from the forests of Chhattisgarh are sold under the brand ‘Chhattisgarh Herbal’, which aims at social and economic upliftment of tribals and other forest dwellers. Herbal brands include Bhringraj Oil, Neem Oil, Herbal Soap, Chyawanprash, Pure Honey, Sanitizer, Herbal Havan Ingredients, Seed Oil, Amla Juice, Bael Sherbet, Jamun Juice, Mahua RTS, Mahua Squash, Herbal Coffee, Amla Lachha , pickles, digester, candy, bael marmalade, tea are available. While various products of Mahua Laddu, Jam, Cookies, Pickles, Chikki, Chunks and Tamarind Bricks, Candy, Kaunchpak, Tamarind Sauce and Jamun Chips, Masala Jaggery Powder and Ayurveda Churna are being sold.
