Raipur, 28 June 2021. The herbal products of Chhattisgarh have gone on sale on the online platform Amazon. Within a few hours of their launch, there were so many orders that the status of various products appeared as currently-unavailable. However, the Chhattisgarh State Minor Forest Produce Association, taking immediate initiative, has made arrangements for supply according to the demand. The Chhattisgarh State Minor Forest Produce Association has tied up with Amazon for the sale of these products.
The herbal products of Chhattisgarh are now available on the online platform Amazon App under the brand name of ‘Chhattisgarh Herbals’. Soon after its launch on Amazon, Chief Minister Bhupesh Baghel became the first customer to purchase a Chhattisgarh Herbals product. He had placed an order on this app for ‘Van Honey’ prepared by women self-help groups. 23 products like Van Honey, Organic Bastar Cashew, Chironji, Mahua Laddu are now available on Amazon.
Chhattisgarh State Minor Forest Produce Association has tied up with Amazon to encourage women entrepreneurs under its Saheli program. As part of Amazon’s Saheli program, a team provides specialized support and training for products created by women entrepreneurs to increase their sales. For the upliftment of about 13 lakh 50 thousand forest dwellers, continuous efforts are being made by the Chhattisgarh State Small Forest Produce Association. Minor forest produce collected by the forest dwelling tribes is purchased at minimum support price and converted into various consumer products at Van Dhan Vikas Kendras, run by women self-help groups. The products made from these invaluable minor forest produce of the forests of Chhattisgarh are being made available in the market under the brand of Chhattisgarh Herbals. Many products like Van Honey, Organic Bastar Cashew, Chironji, Mahua Laddu are now being distributed on Amazon also.
